The BCC tour gave me a sense that my potential investment was going to do more than just make some solid returns. For most investments, anyone can sit and stare at a computer screen and analyze the numbers. Taking part in this trip allowed me to conduct proper due diligence with all of my senses. Watching the process from nursery to chocolate shop, hearing all the animals sounds in the jungle or the waves at the resort beach, taking in all the aromas of the land and the chocolate shop, feeling the jungle humidity and the sun on my skin, and certainly tasting the fine quality, end product were absolutely the best parts of the trip.
The financial numbers show a promising investment, but it was the in-person, real-world experience that convinced me that this was a good deal. When I can shake a local farmer's rough hands, look into his eyes, hear his story, and see the sweat running down his face, I can tell he means business. When I can meet the crew that process and transport the beans, I can tell that they know what they are doing. When I can watch the Chocolatier and his staff work their magic, I can taste the quality of the product…literally. Knowing that my investment is going to have secondary benefits to the community as a whole, only makes the deal even…….sweeter.